What I Can Do
I bring a versatile portfolio of skills that span UX research, market research, consumer insights, people analytics, and learning & development. Below, I outline the core areas where I add value—what I can do, and the experiences that demonstrate it.
UX & Market Research
What I Can Do:
- Lead end-to-end user and market research, from study design through executive presentation
- Apply mixed methods (surveys, interviews, focus groups, behavioral analysis)
- Translate complex findings into actionable insights for product, marketing, and strategy teams
Experience:
- At PYMNTS Intelligence, I lead flagship consumer research on financial behaviors, advising executives on how to leverage insights for user experience and product strategy.
- For Fox Sports (via Dexterity Consulting), I applied complex statistical techniques to existing datasets, helping strengthen Fox’s case that sports fandom has positive societal impacts. I did so by producing more rigorous, compelling insights and helping executives communicate these findings to stakeholders.
- In my academic research at The Ohio State University, I led multiple mixed-methods projects that used sports fandom as a lens for understanding community, engagement, and tolerance. This included:
- Designing and executing surveys of 30,000+ respondents
- Conducting 40+ in-depth interviews with sports fans and community members
- Analyzing behavioral integration patterns and community participation using regression and categorical data analysis
- Coordinating across interdisciplinary projects while mentoring students in research methods
These projects generated insights into user engagement and community dynamics that informed both scholarly and industry conversations.
Consumer Insights & Analytics
What I Can Do:
- Conduct advanced statistical analysis (R, Python, SPSS, Stata, SQL, Excel)
- Perform segmentation, predictive modeling, and trend forecasting
- Build compelling data visualizations and narratives for diverse stakeholders
Experience:
- At PYMNTS, my reports have ranked among the company’s most-viewed publications, demonstrating impact in creating insights that resonate with audiences.
- My PhD research at The Ohio State University combined surveys of 30,000+ respondents with 40 in-depth interviews and observational analysis, generating actionable insights on consumer engagement and community behavior.
People Analytics & Organizational Research
What I Can Do:
- Analyze workforce and organizational trends to inform people strategy
- Lead international teams, mentoring and developing analysts across projects
- Partner with stakeholders to align research with organizational goals
Experience:
- Currently, I manage and mentor a global research team at PYMNTS, building not just research quality but also team capability and culture.
- In my academic work, I examined how different groups integrate into communities—experience directly relevant to analyzing workforce engagement, inclusion, and organizational effectiveness.
Learning & Development
What I Can Do:
- Design and deliver blended learning programs (in-person, hybrid, virtual)
- Apply adult learning theory and instructional design to build impactful training
- Evaluate program effectiveness and ROI with advanced analytical methods
Experience:
- As an Instructor at The Ohio State University, I taught both graduate-level statistics and undergraduate sociology of sports, designing inclusive curricula and mentoring students in research methodology.
- At PYMNTS, I’ve built training programs and resources for my international team, strengthening both analytical skills and communication effectiveness.
Thought Leadership & Communication
What I Can Do:
- Distill complex data into clear, compelling stories for executive audiences
- Present findings to C-suite stakeholders and media outlets
- Represent research insights to both industry and public audiences
Experience:
- I provide direct research support to the CEO of PYMNTS, ensuring strategic reports are both analytically rigorous and accessible to executives.
- My academic research on sports fandom and community engagement was featured on podcasts, local news outlets, and other media platforms—demonstrating my ability to translate complex findings into clear, relevant narratives for the public.
- As an instructor, I honed my communication skills by breaking down advanced statistical concepts into practical applications for graduate and undergraduate students.
- For Fox Sports, I reanalyzed their survey data with advanced techniques, enabling executives to more persuasively communicate the positive social impact of fandom to stakeholders.
In Summary
I combine academic rigor (PhD in Sociology, advanced analytics) with commercial and organizational impact (market-shaping research at PYMNTS, consulting for Fox Sports, L&D expertise). Whether it’s understanding consumers, analyzing organizations, or developing people, I bring the tools to generate insights and the communication skills to ensure they drive results.